i-D is proud to announce the official launch of the international footwear competition with the Italian shoemakers, Alberto Guardiani.
In an open call, i-D will be accepting submissions of shoe designs from the 22nd September – 11th November. The ten most innovative shoe designs will be presented to a prestigious panel of industry superstars including i-D’s Editor in Chief -Terry Jones, Anna Dello Russo, Georgina Goodman, Sarah from Colette, Rubina - one of the Guardiani daughters, and Andrew Keith - president of Hong Kong’s premium department store, Lane Crawford. The judges will invite 3 finalists to present their creations during an event at 10 Corso Como during Milan Fashion week, February 2012 and the winner will receive a cash prize of £5,000 and see their shoe become part of the Alberto Guardiani autumn/winter 12 collection, sold within the brand’s stores as well as key retail partners, Corso Como and Colette.
All the submission details can now be found on www.i-Donline.com/2011/09/cinderthriller where you can also keep an eye out for our gripping Cinderthriller films, a series of 5 short films which will accompany the worldwide search for the next big shoe designers.